How MyCurrency could work with the Gaming Industry

Gamers have always wanted to get more out of the games they play. Especially games that are online or mobile games that have no physical copy. With the MyCurrency app and its loyalty points programs, game creators/developers can get more sales and game enthusiasts can get more gaming for the price they pay.

If the loyalty points are tradeable, which is possible for the first time because of MyCurrency, they would be more valuable and would be accepted by more people in lieu of cash. This would give game creators the option to use loyalty points to:

• Pay people to provide reviews and give feedback
• Compensate Gamers for QA testing
• Compensate Social Media Influencers for their reviews
• Pay bonuses to their employees
• Give out prizes for contests/giveaways in order to promote the game
• Compensate artists for artwork to be used in the game

So how would game creators give out these loyalty points to players? One possibility would be games giving points as a reward for in-game accomplishments.

Games can make their loyalty points redeemable for:

• In-game purchases
• Game expansions
• Credit towards purchase of the game itself
• Subscription for multiplayer/online access
• Credit towards the purchase of physical game merchandize (shirts, sweaters, caps, toys)
• Discounts on the price of the sequel

One more advantage of using the MyCurrency platform for issuing loyalty points is that if the gamer does not intend to use the specific loyalty points that they receive, they can still trade it for other MyCurrency-based points, and possibly acquire loyalty points for items that they actually want to purchase.

The benefit of MyCurrency for the game creator is that they can promote the creation of an active currency market for their own game, which would help increase awareness of their game, and the number of people who would purchase and try it, which would translate to wider reach + larger base of players.

One other party and gaming market segment that could benefit from MyCurrency is the game retailer. They could pay people store credit when they trade in their old games. The store credit holder could then use that credit to purchase other second-hand games from the retailer. This way people could indirectly trade their games without the hassle of directly trading with other game owners.

This business model has an advantage for everyone. Right now, it is possible for a gamer to find someone else who has a game they want, and who wants a game that they have, and do a trade, but it’s hard to find these kinds of trades. With store credit, the process is greatly simplified. You simply trade in your old game to the store, and the store issues you credit that you can save until that time when you find a game at the store that you want to spend that credit on.